Rise Southern Biscuits and Righteous Chicken, the nation’s fastest growing biscuit and fried chicken concept, is coming to California for the first time with a signed lease for a new location at the Conejo Valley Plaza shopping mall in Thousand Oaks, California. Formerly a Jack’s Donuts, the new Rise Restaurant will be a second generation location at 1408 N. Moorpark Rd. Franchisee Bill Propster, an industry veteran who built his career operating Domino’s Pizza locations, signed a multi-unit deal with Rise and plans to open additional locations in Santa Clarita and parts of the San Fernando Valley.
“There’s really nothing like Rise in California. The food is amazing and unique to the area, and now that we’ve secured a great location for the transformation, I’m excited to finally bring Rise to the Thousand Oaks community, ”says Propster. “It was not only a cost-effective conversion of a former restaurant, but the location also has new flooring, improved electricity and the landlord will install a new air conditioning system.”
Rise’s flagship location in downtown Durham, North Carolina successfully reduced labor costs and increased profits last year with the installation of a unique heated locker system and touchscreen order kiosk. The Thousand Oaks Rise will be the first franchise location to run its restaurant with the same locker technology.
“We are absolutely thrilled to be officially a coast-to-coast brand and to share our delicious southern chicken and biscuit concept with customers across the country,” said Tom Ferguson, CEO and owner of Rise. “Franchisees notice that we have built an extremely efficient operating model into the Rise concept that not only saved us work, but also helped us increase our overall sales.”
Rise was recently added to QSR magazine’s 40/40 list for 2021: America’s Hottest Startup Fast Casuals To Grow The Brand.
“In today’s marketplace, making an inexpensive move can not only save a franchisee a lot of money, it can also increase ROI unimaginably,” said Dan Rowe, CEO of Fransmart. “There is a lot of second-generation space available, and Rise is the perfect concept for one of these locations because of its flexible footprint and cost-effective working model.”
Rise is actively looking for experienced multi-unit food service operators to build additional franchises in key markets in the United States.
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