JAKKS Pacific, Disguise and Sega of America announce “Sonic Prime” toy and costume collection | Your money

SANTA MONICA, Calif .– (BUSINESS WIRE) – Apr. January 2022–

JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a partnership with Sega of America, Inc. for the upcoming Sonic the Hedgehog animated series, Sonic Prime. As part of this partnership, JAKKS will produce action figures, playsets, vehicles, plush and other collectibles related to the upcoming new show. In addition, JAKKS has named Disguise, Inc. as its official costume and fancy dress accessories partner with distribution rights around the world. JAKKS and Disguise will develop, manufacture, market and distribute Sonic Prime brand product lines worldwide from 2023. As previously announced, the new Sonic Prime series, produced in partnership with WildBrain, will be released worldwide on Netflix in 2022 Keystones of the Brand, offering the “blue blur” of video game fame in a high-octane adventure in which Destiny of a strange new metaverse lies in his gloved hands.

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Sonic Prime (Graphic: Business Wire)

“SEGA has done an excellent job of telling the story of Sonic on a variety of media forums,” said Craig Drobis, senior vice president of marketing at JAKKS Pacific, Inc. “In addition to the high-octane video games they continue to release and The Sonic Movie 2 is coming next year, the premiere of Sonic Prime on Netflix in 2022 will keep fans busy with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just children, but also collectors, and year after year this brand hits the bull’s eye with dealers and fans. “

“JAKKS has consistently captured Sonic’s signature personality and we are delighted to have her on board for another partnership,” said Michael Cisneros, Senior Manager of Licensing at Sega of America, Inc about a new adventure, so we look forward to it to offer the public everywhere innovative products that bring the iconic character to life. “

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide. Headquartered in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and proprietary IP brands and products. These product lines include bestsellers such as Sonic the Hedgehog action figures, plush toys, and playsets. All products are available throughout Germany online or in specialist shops.

Owned by JAKKS Pacific, Inc (NASDAQ: JAKK), Disguise is a seasoned costume and disguise category with 34 years of experience in the design and manufacturing industries and decades of licensing relationships. Disguise is a world leader in the development of inventive and innovative products with worldwide distribution. Sonic the Hedgehog costumes and accessories will be available worldwide in 2023.

About Sega of America, Inc:

Sega of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a global leader in both indoor and outdoor interactive entertainment. The company develops, publishes and sells interactive entertainment software products for a variety of hardware platforms, including personal computers, wireless devices and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Inc. The Sega of America website is at www.sega.com.

About JAKKS Pacific, Inc .:

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide. Headquartered in Santa Monica, California. JAKKS Pacific’s popular own brands include; Fly Wheels ™, Kitten Catfe ™, Perfectly Cute ™, ReDo ™ Skateboard Co, X-Power ™, Disguise®, Moose Mountain®, Maui®, Kids Only! ®; a wide range of entertainment-inspired products with premium licensed properties; and C’est Moi ™, a new generation of clean beauty. With JAKKS Cares, the company’s philanthropic commitment, JAKKS helps to have a positive impact on children’s lives. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

© 2021 JAKKS Pacific, Inc. All rights reserved

About Disguise, Inc .:

Since 1987 Disguise has been a global leader in the costume and apparel industry, making innovative and trend-setting costumes and accessories for the largest US and international retailers, specialty stores and pop-up stores. San Diego-based Disguise designs and manufactures millions of products each year for the hottest licensed brands in movies, television, and video games for the US and international markets. With new styles for every day or occasions such as Halloween, Book Day, Carnival and Purim, Disguise conjures up a smile and creates memories for children and adults alike. To view Disguise’s extensive collection, please visit www.disguise.com and follow us on Instagram (@ disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).

Disguise is a trademark of Disguise, Inc.

About WildBrain Ltd .:

At WildBrain, we stimulate the imagination, let the imagination run wild, and delight children and families everywhere with great content in all media. With approximately 13,000 half hours of filmed entertainment in our library – one of the largest in the world – we are home to brands like Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba !, Caillou, Inspector Gadget, Johnny Test and Degrassi. In our 75,000 square meter, state-of-the-art animation studio in Vancouver, BC, we produce popular series such as The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Walk! and more. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and television stations, and our AVOD business – WildBrain Spark – offers one of the largest networks of children’s channels on YouTube with billions of views per month from over 245 million subscribers. Through our leading agency WildBrain CPLG, we also license consumer goods and location-based entertainment in all important areas for our own real estate as well as for our customers and content partners. Our television group owns and operates four family entertainment channels that are among the most watched in Canada. WildBrain is headquartered in Canada with offices worldwide and is traded on the Toronto Stock Exchange (TSX: WILD).

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CONTACT: Whitney Hatfield


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SOURCE: JAKKS Pacific, Inc.

Copyright Business Wire 2022.

PUB: 04/01/2022 09:00 / DISC: 04/01/2022 09:02


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