Hotel Casa del Mar announces Max Jonas as General Manager

Hotel Casa del Mar, an Edward Thomas Collection property, announces the appointment of Max Jonas as general manager of this iconic luxury beach destination. Jonas will oversee the entire operation of the landmark and lead multiple department teams to ensure its continued success.

As an experienced hotelier, Jonas has held various positions at Firmdale Hotels over the past 17 years. Most recently, he was General Manager of the Crosby Street Hotel in New York and prior to that, Assistant General Manager of the Whitby Hotel.

Over the course of his career, Jonas has demonstrated impressive leadership skills, a thoughtful leadership style and an eye for detail.

“Max has an impressive background and an impeccable reputation in the industry. We are very pleased to welcome him to our team of exceptional hotel professionals. He has a remarkable track record of exceeding guest expectations and motivating others to succeed, ”said Charlie Lopez-Quintana, Vice President and Managing Director, ETC Hotels. “In the Hotel Casa del Mar and in our sister hotel Shutters on the Beach, we strive to consistently exceed the expectations of our guests. We are especially grateful for everyone who travels and spends their precious time with us on the beach. With the additional guidance of Max, we will continue to offer all of our guests first-class service and unforgettable experiences. “

Jonas is from Great Britain and lived in New York for 11 years, where he discovered an unexpected love for baseball. Together with his wife Maryna and daughter Zoe, he looks forward to absorbing all the cultural elements that the west coast has to offer.

To find out more about Hotel Casa del Mar, please visit:

Submitted by Kendal Hurley, BPR

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