To help ensure passenger safety during the COVID-19 pandemic and improve customer experience, Metro Monday launched a “Keep Metro Clean and Safe” campaign to remind people of coronavirus safety protocols and other rules for the transportation system.
“Metro has heard our passengers loudly and clearly demand a cleaner, safer system,” said Hilda L. Solis, chairwoman of Metro’s board of directors and chairwoman of the Los Angeles board of directors.
“This new campaign is pretty gauged and appeals to the better angels of our nature: We must treat all of our passengers and our transportation system like our own home, personal property or our friend system, cleaner, safer and more enjoyable for those who depend on it. “
The campaign is reminded that masks are required and that smoking and litter are prohibited.
According to Metro, these three issues consistently have the most important factors for Metro drivers deciding whether to continue using buses and trains during the pandemic.
Metro will get the message across through pop-up mask distribution events, audio announcements for buses and trains, posted signs and digital signage on major platforms, bus and train maps, social media posts and email communications.
“One of my top priorities is to make Metro the first choice for transportation in the region because our customers have an unparalleled experience. It depends on how well we listen and respond to our passengers in order to improve our service, ”said Metro CEO Stephanie Wiggins.
“We recognize and take responsibility for a cleaner, safer, and more respectful environment. At the same time, it is everyone’s responsibility to improve the overall experience. We want our customers to feel a sense of pride and responsibility for the system. “