Tyra Banks brings SMiZE Cream Shop to Santa Monica

SANTA MONICA, CA – If you know Tyra Banks, you know she’s all about Smize – and now the supermodel and entrepreneur plans to take it to the next level with SMiZE Cream Shop in Santa Monica.

The very first location is slated to open on Friday at 4:00 p.m. at 395 Santa Monica Place # 155. The opening times are Monday to Friday from 1:00 p.m. to 9:00 p.m. and Saturday and Sunday from 12:00 p.m. to 9:00 p.m.

Banks will be there for the official opening and the cutting of the ribbon on Friday, along with the choreographer Hollywood, who will perform and invite you to dance.

“When the supermodel, super businesswoman and now Super Ice Cream connoisseur set out to create a super premium ice cream brand for everyone, they knew that SMiZE Cream couldn’t be an ordinary treat,” announced the company.

Every treat has a surprise at the bottom of the cup – a chunky cookie dough truffle covered with naturally colored sprinkles. It’s a tasty reward that symbolizes what the brand stands for: target achievement and the scope of your dreams, says the company.

Banks worked with SMiZE Cream ice cream scientist Dr. Maya Warren, together to create a decadent custard-style ice cream.

SMiZE Cream opens with seven characteristic flavors:

  • The best vanilla I’ve ever had
  • Strawberry BirthYAY!
  • Cake Brownies, I Love You!
  • Purple biscuit Mon-STAR & Me
  • Salted caramel king
  • Biscuit Caramel Queen
  • Chocolate barbecue

The company also plans to announce an upcoming collaboration and new flavor.

“SMiZE Cream was once just a dream for Tyra and is now a reality,” says the company.

Banks and the company have launched a mentoring program called The SMiZE Goalz & Dreamz Factory to help others achieve their dreams. To start the first phase of the program, SMiZE Cream is cooperating with Eldera, the global cross-generational mentoring platform. The program will strategically connect young target opponents with experts who have at least six decades of life experience and can provide valuable advice and information to the next generation.

“This program will help bring these generations together to bring new dreams to life,” says the company.

SMiZE will be available online and shipped nationwide, the company said.


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