The last time the Los Angeles area hosted a Super Bowl, Michael Jackson put on the halftime show and OJ Simpson did the coin toss.
The world has changed dramatically since January 31, 1993, when the Dallas Cowboys defeated the Buffalo Bills in the Rose Bowl.
In fact, the two main focuses of this season’s Super Bowl didn’t even exist back then: SoFi Stadium, where the game will be played, and LA Live, which will co-host the Super Bowl Experience for a week – long interactive football festival.
“We want it to feel like the Super Bowl is everywhere on this track, visually, through the decor and other things,” said Peter O’Reilly, executive vice president of club business and league events for the NFL.
This is the first time in NFL history that the league has set up its marquee in a stadium that only has fans for one season. It helps that SoFi is home to the Rams and Chargers, so there are twice as many games in which you can iron the creases.
Of course, there will be a huge focus on getting people to and from the game effectively, and there will be a boost to using public transportation.
“There is no on-street parking in Inglewood,” said Kathy Schloessman, president and chief executive officer of the Los Angeles Sports & Entertainment Commission. “Don’t think that if you get your car here, you’ll come here early and find out. That is our biggest concern with this Super Bowl, the transportation plan. “
The Super Bowl LVI will be the eighth to be played in LA County, with two in the Coliseum (including the first) and five in the Rose Bowl.
“We’re using this game to draw attention to everything that happens to tourism and hospitality in Los Angeles, to remind people that the city is open for business and is a safe place,” said Schlössman. “We have all of these great new venues to showcase.
“There will be 70,000 people at the game, but there are millions of residents that we want to know are here and, more importantly, understand why it is important to our city for economic impact.”
Comments are closed.