At 12:30 p.m. today, Jyan Isaac Bread in Santa Monica had run out of everything but a few wholegrain oatbreads, Danish rye rugbrod, and a spelled stir-fry. Despite the opening at 8 a.m., the coveted sourdough breads, baguettes, cinnamon-raisin brioche and bagels were either gone until noon or reserved for pre-orders. Jyan Isaac Horwitz became known as a 19-year-old who developed a passion for baking during the pandemic and previously worked at Gjusta in Venice. Opened next to the Pizzeria Ghisallo in the Ocean Park district of Santa Monica, the new brick and mortar shop of the now 20-year-old baker is immediately one of the hottest places for morning bread in town. (So much for the thought, Angelenos doesn’t like bread.)
At the beginning of this week Horwitz announced that he would be giving away 100 baguettes for free for the first customers and “we will have so much bread”. Obviously, demand is exceeding supply and it doesn’t look like it will wane anytime soon. Jyan Isaac Bread already operates in several farmers’ markets across the city, including Venice, Calabasas, Beverly Hills, Pacific Palisades, and Larchmont, though this Santa Monica location will serve the neighborhood from 8 a.m. to 3 p.m. Wednesday through Sunday for Breads To serve, you can visit the bakery’s pre-order page, where customers can reserve challah, sourdough, bagels, and more at least four days in advance.
Like many bakeries that focus on New School bread, such as Clark Street, Bub and Grandma’s, Lodge, and Gusto Bread, Jyan Isaac has a heavy focus on good-source grains, including Yecora wheat flour, Edison wheat flour, sprouted rye, and stone-ground einkorn . As for bagels, there are four flavors: Plain, Sesame, Anything, and Poppyseed at $ 3 each, or $ 33 for a dozen of a baker’s. Cultured butter and seasonal jams are basically the only other options on the menu that help with eating bread at home. Meanwhile, the Italian restaurant Ghisallo opened next door this week with sliced pizza, whole pies, starters like chicken spiedini and arancini, and main courses like squid fazzoletti, gnudi and grilled New York steak. Ghisallo is open Tuesday to Sunday at 5 p.m., closed on Monday.
Pre-ordered breads at Jyan Isaac Bread.Matthew Kang / Eater LA
Jyan Isaac Bread in Santa Monica.Matthew Kang / Eater LA