UndEFEATED is getting back together and has partnered with the Los Angeles Kings to celebrate the current NHL season and the team’s 55th anniversary.
The special range combines the worlds of sport and fashion and builds on common LA roots and classic hockey fandom. The collection of street staples expresses the themes of “Victory and Virtue, UNDEFEATED” through a mixture of the iconic 5-Strike and the 90s Los Angeles Kings logo. Available in black, white and gray, the Heritage graphics are emblazoned on hoodies, T-shirts, a scarf and a throw blanket.
“Working with brands like UNDEFEATED and Psychworld creates a relationship between streetwear consumers and hockey culture,” said Jack Sloane, creative advisor to the LA Kings.
“Undefeated is an amazing LA brand with unmatched authenticity. We love how they creatively inspire our community and blend perfectly with the LA Kings brand, ”said Kelly Cheeseman, LA Kings Chief Operating Officer. “This collaboration has been incredibly popular with our fans since we launched last spring, and we’re excited to see their response as this second capsule for the holidays. We look forward to our years together as two historic LA brands. ”
The Los Angeles Kings x UNDEFEATED Capsule Collection costs between $ 44 and $ 98 and is available now at the TEAM LA Store, UNDEFEATED and the STAPLES Center.
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