Lakers Plan Staples Center Sendoff – NBC Los Angeles

The Staples Center was home to many memorable events that are part of Los Angeles history, but it has been known as the home of the Lakers for more than two decades.

So it is fitting that a franchise that housed the downtown Los Angeles arena for 22 years is planning a farewell when the Lakers play their final game before the Staples Center becomes the Crypto.com arena. This name change will take place on Saturday.

The Lakers host the San Antonio Spurs in their Staples Center finals at 7:30 p.m. on Friday, marking the end of an era.

So the Lakers will say goodbye.

  • A special opening video that will be played before the tip.
  • Fans in attendance will receive a souvenir ticket and a t-shirt that is a replica of the first t-shirt that was given away at the Staples Center in June 2000 when the Lakers won the NBA’s Western Conference.
  • Several Lakers legends perform at halftime celebrations with past NBA championship trophies.
  • A banner marking 22 years of Lakers history at the Staples Center will be posted on top of the arena’s City View Terrace.

And then they look to the future.

The Lakers are due to host the Brooklyn Nets in their first game at the Crypto.com Arena on Christmas Day, but that game is in danger of being postponed as the Nets lineup has been devastated by the rise in the coronavirus.

Brooklyn’s scheduled game this week in Portland was postponed by the NBA on Wednesday because the Nets did not have the league minimum of eight players. It was the third game in a row by Nets to be postponed.

The Nets signed several “hardship replacements” and the Christmas game was still in full swing on Wednesday.

The Lakers’ next home game after that is against the Portland Trail Blazers on New Year’s Eve.

The Clippers, who also call the arena home, are due to host the Denver Nuggets on Sunday.

The NHL’s Los Angeles Kings, another tenant of the arena, will host the Las Vegas Golden Knights at the Crypto.com arena on Tuesday.

Crypto.com, calling itself the fastest growing cryptocurrency platform, begins a 20-year naming rights agreement with AEG, the owner of the arena.

A new logo and other branding elements, including internal arena signage, will be rolled out on Christmas Day if the game plays as planned. All external signage for the venue will be replaced by June.

The agreement, announced on November 17, includes official designations at the Crypto.com Arena, LA LIVE, Microsoft Theater, The Novo, the Lakers and the Kings.

The agreement also makes Crypto.com an official cryptocurrency platform partner of the Lakers and Kings.

The terms of the agreement were not disclosed, although the Los Angeles Times reported that Crypto.com paid more than $ 700 million for the naming rights, according to sources familiar with the terms. That would make it one of the largest naming agreements in sports history.

According to its own information, Crypto.com has more than 10 million customers. Headquartered in Singapore and employing more than 2,600 people in offices in America, Europe and Asia.

The company was founded in 2016. It recently launched a global campaign with actor Matt Damon to officially introduce the platform.

Crypto.com also has sponsorships with the UFC, Formula 1 auto racing circuit, Italian A-series football, the Philadelphia 76ers of the NBA, and the Montreal Canadiens of the NHL.

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