Goodies Santa Monica Store / Sheft Farrace

Goodies Santa Monica Store / Sheft Farrace

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https://www.archdaily.com/968145/goodies-santa-monica-store-sheft-farrace
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Text description of the architects. Up-and-coming homeware brand Goodies from Los Angeles recently opened its newest store in Santa Monica. Goodies hired architects and longtime collaborators Sheft Farrace to bring the space to life – the relationship dates back to 2017 when they designed their first pop-up on Melrose Place in Los Angeles. After the success, they designed the opening Goodies store in Atwater Village, Los Angeles in 2018 and were brought back to design the new location in Santa Monica.

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The original pop-up was the first to feature Goodies’ now signature Merigold color blocking. Since the pop-up was in a room behind an Alfred Coffee, the architects knew it took something brave to come out and attract customers, so the idea of ​​pouring the entire store in a single color came about.

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The new location in Santa Monica has a marigold-soaked interior and a large glass front that acts as the perfect backdrop for their “Unique Goods, Nothing over $ 25” products. A large ash island justifies the open merchandising concept with a handpicked olive tree in the San Fernando Valley. A niche for custom shopping baskets has been incorporated into the cabinets, inviting customers to experience the space as a high-end dollar store, browsing and putting items in their baskets.

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The high-quality and well-designed ceramics and stoneware from Goodies are available at prices that are far superior to those of traditional household goods boutiques, brands such as Supreme. The queues at these events at their other Los Angeles location can sometimes last 7 hours and cause some social media madness. Due to this new development since the previous store, it was important for the new location not only to function as a stationary point of sale, but also to be a social media icon. As such, the architects designed a 20 foot long ash louvre wall with a 7 foot diameter mirror to create a backdrop for fan photography. Goodies is currently working with Sheft Farrace to launch future stores across Southern California.

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