Last weekend, Tin Roof Brewing released Just a Cream Ale and Santeria DIPA, a double IPA (India Pale Ale). Tin Roof Brewing is a distribution brewery in East Baton Rouge that has been open since November 2010. Tin Roof flagship beers like Voodoo, Blonde, Juke Joint, and Paloma Gose (pronounced like “goes a …”) can be found along the Gulf coast.
The Tap Room offers 12 different beers that are brewed on site and is open 5 days a week. They are open on Wednesdays and Thursdays from 3:00 p.m. to 9:00 p.m., on Fridays and Saturdays the taproom is open from 12:00 p.m. to 9:00 p.m. and on Sundays from 12:00 p.m. to 8:00 p.m. Tin Roof Brewing is located at 1624 Wyoming Street, Baton Rouge.
On Sunday I sipped a craft beer called Bish, You Hazy, which survived the brewing process after a power outage caused by Hurricane Ida. After careful quality control, the extra malted IPA has been approved and has a really balanced taste with fruity notes that have been celebrated even by my novice taste buds. The Saints game played on a big screen above the taps, the staff worked together to set up the Sunday menu with sweet and savory soft pretzels while the cat Calypso strutted across the grounds.
Marketing and special events coordinator Mandy Underwood worked as a bartender in New Orleans for 15 years before moving to Baton Rouge to join Tin Roof Brewing. Underwood wants the Tap Room to be a place where everyone can “just go for it.”
“You don’t have to know everything about beer, just come in and try something,” she said. Underwood doesn’t want people to feel intimidated because they don’t know the brewing process or feel like the atmosphere is full of knowledgeable customers. “We’re not just for people who know a lot about craft beer,” said Underwood, “it’s a great place to learn about beer – everyone who works here likes to talk about beer.”
Underwood noted that the brewery has many women in high positions. Cammy McGehee is the Chief Operating Officer (COO) and co-owner of founder William McGehee and his business partner Chris Boyce. Cammy McGehee oversees day-to-day operations, Mandy Underwood directs events and marketing, and the main brewer is Katie Lowe, a native of Baton Rouge.
One of the new releases, Just a Cream Ale, was Lowe’s idea because it’s one of her favorite beers; She has brewed a few in the past and loves her recipe. The idea behind the marketing was “Basic,” says Underwood. The cans have a white background with simple lettering. The product is a subtly sweet ale with a silky texture and a clean finish.
Marketing and labeling are completely different with every release and Underwood enjoys the creative freedom here. Roll Me Up, for example, is a beer influenced by Willie Nelson. It has a label that looks more like a Wild West Wanted poster and terpenes from San Fernando Valley OG have been added to the beer. Think of “skunky” flavorings in a good way.
The autumn calendar of events is extensive and is best followed on the brewery’s Instagram page (@tinroofbeer). Every Wednesday at 6 p.m. yoga is offered on the meadow. The time for yoga changes to 7 p.m. in the spring when the heat sets in and the days get longer again. The Tap Room also hosts two open mic nights a month and much more.
Underwood organizes local and traveling grocery vendors for the beer publications and other events at the brewery. They have live music most of the weekends and are definitely a great place to see a football game in the fall. The facility is dog and child friendly.
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